OVERVIEW

In 2019. Pearson, once the largest publishing company in the world, had decided to go completely digital. And not just shifting from print to digital books, but a full transition to a global learning services company that invents technologies to make learning easier for students worldwide. 

Their first product is AIDA, a mobile tutoring app that uses cutting-edge Artificial Intelligence to personalize Calculus lessons. Students just need to take pictures of their work, and AIDA analyzes their handwriting to identify the problem and help them to solve it step-by-step. AIDA is powerful, patient, and not judgmental. To frustrated Calculus students everywhere, AIDA would be a miracle. 

But first, we needed them to know it was out here and how to use it…