New Normal, Same Cancer
PSA Film | Sponsored by AstrZeneca

”COVID-19 threatens to erase years of progress in our fight against cancer. The time to act is now.”

Role: Art Director, Editor & Designer

OVERVIEW

Before the pandemic, death rates in some types of cancer had started to stabilize or even decrease as patients increasingly took a more active role in their care. Cancer services improved, and more treatments became available. The COVID-19 pandemic has partially or severely disrupted cancer care services globally, possibly significantly impacting the prospect of early diagnosis and improved patient outcomes. Many patients with diagnosed cancer also discontinued treatment for many reasons, such as delayed appointments and screening being deprioritized in an overburdened healthcare system and reducing the risk of spreading COVID-19. We cannot allow such setbacks in the remarkable progress that has been made against cancer in recent decades.

To address the problem, AstraZeneca has partnered with global patient coalitions representing millions of patients from around the world to launch New Normal, Same Cancer, a program that raises awareness regarding the impact of COVID-19 on cancer care and calls for patients to contact their doctor and return to cancer care services, including anyone who has paused treatment, missed routine checks or is experiencing symptoms that may be due to cancer.

Our call-to-action is clear: Don’t wait. Contact your doctor. Get checked.